SB Designs (2012 – Present)
Owner and Digital Marketing Strategist
I partner with businesses and organizations to develop and implement digital marketing strategies that drive measurable growth. Balancing strategy with execution, I manage campaigns end-to-end across multiple digital marketing channels, including SEO, paid media, and website design.

• Develop and implement SEO strategies including keyword research, technical optimization, on-page content, and backlink building.
• Manage multi-channel campaigns across SEO, Google Ads, paid social, and email to increase traffic and conversions.
• Design, build, and maintain websites optimized for user experience, performance, and lead generation.
• Provide clients with actionable insights through analytics, reporting, and data-driven recommendations.
• Consult on digital strategy, campaign planning, and marketing budgets to align tactics with business goals.
• Oversee project timelines, communications, and vendor coordination to ensure smooth execution.

WKH Solutions (2018 – 2025)
Digital Marketing Director (Oct 2022 – Apr 2025)

• Improved service delivery by identifying inefficiencies and implementing solutions that reduced project timelines and boosted profitability.
• Reviewed and adjusted pricing to stay competitive, align with revenue goals, and enhance client satisfaction.
• Recommend and implemented new tools to improve campaign tracking, data analysis, and reporting.
• Managed digital strategy and operations for 25-30 clients, overseeing teams and vendors to ensure high-quality project execution.
• Lead and mentored a team of 4-5 direct reports, managing hiring, training, performance evaluations, and development to improve team output.
• Developed and executed SEO, Google Ads, and social media strategies to drive growth, leveraging past experience.
• Used analytics and performance metrics to continuously improve campaign outcomes and client satisfaction.

Digital Marketing Manager (Oct 2021 – Oct 2022)

• Directed multiple projects, coordinating teams and ensuring successful execution from inception to completion while aligning with client goals and timelines.
• Developed project proposals, defined timelines and budgets, and assigned team roles to optimize performance and ensure client objectives were met.
• Streamlined processes, reduced project turnaround times, and improved team productivity with standardized workflows and tools for better tracking and reporting.
• Delivered comprehensive project reports with actionable insights to optimize campaign effectiveness and enhance project outcomes.
• Supervised and mentored a team of 2-4, managing hiring, training, performance evaluations, and development to improve team output.
• Acted as the primary contact for 15+ clients, fostering long-term relationships, addressing issues proactively, and ensuring client retention through strategic support.
• Developed and executed SEO, Google Ads, and social media strategies to drive growth, leveraging past experience.
• Used analytics and performance metrics to continuously improve campaign outcomes and client satisfaction.

Digital Marketing Specialist (Dec 2018 – Oct 2021)

• Developed and executed SEO strategies for 10-15 clients, improving rankings and increasing organic traffic.
• Conducted keyword research and competitor analysis, filling content gaps to enhance visibility and boost CTR.
• Optimized marketing channels and strategies based on consumer insights to improve ROI.
• Created and optimized Google Ads campaigns, using keyword and audience data to increase conversions and traffic.
• Launched and optimized paid social media campaigns, improving engagement, CTR, and reach.
• Coded client websites based on creative team designs, ensuring SEO and UX best practices for enhanced performance.
• Implemented secure staging environments, managing databases, SSL certificates, and DNS configurations for ongoing security.
• Maintained 15+ client websites with regular updates and security checks, ensuring 99.9% uptime and high satisfaction.
• Configured and managed tracking tags through Google Tag Manager, enabling precise analytics and retargeting.

RichWeb (Feb 2017 – July 2019)
Website Designer (May 2017- Jul 2019)

• Developed and designed a new company website to compliment the marketing collateral
• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
• Maintained client relations for multiple accounts in regard to website design and development projects
• Remained current with industry trends to uncover new opportunities for clients’ websites

Website Designer, Intern (Feb 2017 – May 2017)

• Collaborated with the program developer on website development projects