SAMANTHA
Samantha’s foundation started with an A.S. in Business Management and an A.S. in Information Technology in 2014 and 2017 respectively. She is on track to graduate with a B.S in Graphic Design & Media Arts with a concentration in Web Design in 2021.
While completing her A.S in Information Technology she gained the opportunity to complete her internship at RichWeb, Inc as a website designer that worked directly with their programmer. There she was exposed to back-end development (JavaScript, Pearl, PHP) to compliment her front-end development experience (design, content, HTML/CSS). After her internship, she gained the opportunity of a website designer with the company.
Samantha joined WKH in 2018 to gain SEO and data analysis experience to compliment her front-end website development expertise. Since then she has developed an integrated analytics and data visualization reporting dashboard that can be designed based on the client’s platforms and KPIs. She also develops and implements digital marketing strategies based on industry research, trends, and clients KPIs to attract website users and drive company growth by improving search engine performance.
Digital Resume
Education & Honors
Bachelor of Arts in Graphic Design and Media Arts
With A Concentration in Web Design
Southern New Hampshire University, 2021
Associates of Applied Science in Information Technology
With A Concentration in Computer Applications
Honors: Cum Laude
John Tyler Community College, 2017
Associates of Applied Science in Business Management
Honors: Cum Laude
John Tyler Community College, 2014
Work Experience
Digital Marketing Specialist
Search Engine Optimization, Analytics, Website Development
WKH Solutions – Richmond, VA
2018 – Current
Freelance Website Development & Digital Marketing
SB Designs – Virginia
2012 – Current
Website Designer
RichWeb – Ashland, VA
2017 – 2019
Tasks & Responsibilities
- Develop and implement interactive marketing strategies for clients that improve search engine performance, attracted users to websites and drive growth
- Analyze data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI
- Prepared website evaluations based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of the site
- Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative tools
- Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
- Remained current with industry trends to uncover new opportunities for clients’ websites
- Developed and designed a new company website to compliment the marketing collateral
- Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
- Maintained client relations for multiple accounts in regard to website design and development projects
Licenses & Certifications
Google Tag Manager
Google Analytics Academy
Google Search Ads
Google Certification
Google Analytics for Beginners
Google Analytics Academy
Advanced Google Analytics
Google Analytics Academy
PPC Fundamentals
Semrush