Samantha is a certified digital marketing professional with over 10 years experience of website development and over 5 years of digital marketing experience. She specializes in organic search engine optimization, paid search engine marketing, paid social media advertisements, data analytics, and website development.

Academically, she has a B.A in Graphic Design & Media Arts with a concentration in Web Design, an A.A.S. in Information Technology with a concentration in Computer Applications, and an A.A.S in Business Management. While completing her A.A.S in Information Technology she gained the opportunity to complete an internship at RichWeb, Inc as a website designer that worked directly with their programmer. There she learned back-end website development (JavaScript, Pearl, PHP) to compliment her front-end website development knowledge (design, content, HTML/CSS). After her internship, she remained on the team as a website designer with the company.

Samantha joined WKH in 2018 to expand her SEO and data analysis experience to compliment her front-end website development expertise. She develops and implements digital marketing strategies based on industry research, trends, and clients KPIs to attract website users and drive company growth by improving search engine performance. In addition to optimization for organic traffic she also has experience in paid search engine marketing and paid social channels.

meet

SAMANTHA

Digital Resume

Education & Honors

Bachelor of Arts in Graphic Design and Media Arts
With A Concentration in Web Design
Honors: Cum Laude
Southern New Hampshire University, 2021

Associates of Applied Science in Information Technology
With A Concentration in Computer Applications
Honors: Cum Laude
John Tyler Community College, 2017

Associates of Applied Science in Business Management
Honors: Cum Laude
John Tyler Community College, 2014

Work Experience

Digital Marketing Specialist
SEO, PPC, Analytics, Website Development
WKH Solutions – Richmond, VA
2018 – Current

Website Designer
RichWeb – Ashland, VA
2017 – 2019

Freelance Website Development & Digital Marketing
SB Designs – Virginia
2012 – Current

Tasks & Responsibilities

  • Develop and implement interactive marketing strategies for clients that improve search engine performance, attracted users to websites and drive growth
  • Analyze data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI
  • Prepared website evaluations based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of the site
  • Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative tools
  • Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
  • Remained current with industry trends to uncover new opportunities for clients’ websites
  • Developed and designed a new company website to compliment the marketing collateral
  • Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
  • Maintained client relations for multiple accounts in regard to website design and development projects

Featured Certifications

Professional Certified Marketer (PCM)
in Digital Marketing

American Marketing Association

Certified Digital Marketing Professional (CDMP)
Digital Marketing Institute

Google Tag Manager
Google Analytics Academy

Google Search Ads
Google Certification

Google Analytics for Beginners
Google Analytics Academy

Advanced Google Analytics
Google Analytics Academy

PPC Fundamentals
Semrush

Skills & Expertise

Photoshop
InDesign
Dreamweaver
Illustrator
Search Engine Optimization
PPC Google Advertising
WordPress
Wix
Analytics
HTML
CSS
JavaScript

Interested in working together on your next project?